Political Advertising @ B4L - no comments

It's possible that MessageSpace, who supply the adverts for this site, may - at some point - start to serve ads for Labour leadership and deputy leadership candidates.

Having been asked if I was happy for any such ads to appear on this site, my response was as follows:

I'm working on the basis that the readership is intelligent enough to make up their own minds, so I think that as long as one advertiser doesn't *totally* dominate - irrespective of the company/industry/candidate - then anything [sic: anyone?] that you tolerate as a client, we/I'll tolerate as an advertiser.

Hope you agree that's a reasonable principle.

True, advertising costs money and requires media savvy, and a candidate without either may find themselves at a slight disadvantage (if you believe advertising here will influence the result). All the same, as far as I can see any eventual candidate will have sufficient backing to make it a more-or-less level playing-field, so this is one equality of opportunity scenario I'm not planning to lose too much sleep about.